I've got another version of the logo. I wasn't happy with any stock ampersands I could find, so I made my own. This is actually part of a Romulan font, in keeping with the recent Trek theme. I modified it, and stuck it into the logo. I like the ampersand, I'm just not sure I like the sizing and layout of the whole thing now. Still needs some tweaking. I like the simplicity of the "+" sign, but I think it's true that it can be misleading. I dont' want to be known as "Black plus blue"
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